U.S. publishers find themselves wrestling with unfamiliar issues due to the coming implementation of GDPR (General Data Protection Regulation). Under GDPR, E.U. citizens are given the right to protect and control the way their data is collected and how it might be used anywhere in the world. This global reach is a new development, and […]| AdMonsters
GDPR compliance is easier than you think. The IAB Consent Framework helps publishers and ad tech companies partner to provide data transparency to users.| AdMonsters
If you thought GDPR compliance automatically means being CCPA compliant, think again. Sure it's a step in the right direction. But there's more.| AdMonsters
The ADPPA, the federal privacy bill, passed through the House without a hitch, but it has faced major controversy as it reaches the Senate.| AdMonsters
In the wake of GDPR, CMPs have been cropping up to help publishers collect and manage user consent and transmit that data throughout the ad tech ecosystem.| AdMonsters
GPP API v1.1 changes were born from industry feedback calling for better support callers of the API operating in an iframe on a web page.| AdMonsters
Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
