Focus on exclusivity and experiences Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering. Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds . . . We are really sorry to say that you […]| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
CEO of Accor explains reasons for loyalty relaunch Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to Sébastien Bazin, the CEO of French international hotel group Accor. He told media that the younger . . . We are really sorry to say that you can’t access […]| Loyalty Magazine
