Customers to be rewarded for all spend, not just gambling MGM Resorts International has revamped its pan-global loyalty programme to embrace non-gambling customers. MGM is revamping its loyalty programme to include non-gamblers The company's new program, which is called MGM Rewards, retains the . . . We are really sorry to say that you can’t […]| Loyalty Magazine
Revisited study confirms earlier findings Direct booking with hotel brands creates more customer loyalty than OTA booking. This was confirmed when Kalibri revisited a study it carried out in 2017 which concluded that direct campaigns from hotel brands were more successful than OTA campaigns.| Loyalty Magazine
Accor CEO to revamp 'rather dismal' programme Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty programme. Accor announced in February that the focus for the 4,800 hotel, resort and residency . . . We are really sorry to say that you […]| Loyalty Magazine
Focus on exclusivity and experiences Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering. Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds . . . We are really sorry to say that you […]| Loyalty Magazine
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The deal will provide additional loyalty benefits both for guests and employees of Accor – worldwide and free of charge.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
