Rethinking your buyer personas for effective marketing
Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
Create social content your audience will love.| Marketing Alliance
Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit.| CMO Alliance
