Yoni Solomon, CMO at Uptime joins us to discuss a top priority for CMOs: branding. Yoni shares his perceptions on branding and the lessons he’s learned from owning the rebrand of Uptime.| CMO Alliance
Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit.| CMO Alliance