In conversion copywriting, Research & Discovery is everything. You can't write conversion copy if you don't know what your stellar messages are. When we optimized the Crazy Egg home page, we spent most of our time on discovery (and so should you!). These are the exact 7 Steps we followed - don't optimize a page without 'em!| The home of conversion copywriting
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.| The home of conversion copywriting