I do love marketing textbooks, evidence, fundamentals & case studies, but they always cite market leaders or well funded 'start-ups' who can acquire customers at a loss. But what about the small ones?| frontofmind.substack.com
As we head into the new calendar year, obviously with reinvigorated with eternal optimism and plans of growth (right?), it may be useful to check out a couple of these bits...| frontofmind.substack.com