By far, the most coveted and captivating demographic for marketers in recent years has to be Millennial women. The cohort that defined influencer marketing and social commerce is aging up. Here are 9 traits to help marketers get a beat on who millennial women are now.| The Shelf, a Data-First Influencer Marketing Company
The Silent Killer of Good Marketing: Being Boring| DASH TWO
Influencers are turning online clout into offline coffee spaces – and Gen Z is showing up. With 74% of Gen Z valuing real-world experiences over digital ones, influencer cafés are emerging as the new social hubs. Chamberlain Coffee expects to hit $33 million in 2025 – proof that going offline is the next big move for digital-first brands. Gen Z is flocking to these curated and reimagined “third places” that are part coffee shop, part content studio.| Coffee Intelligence
