“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting point for a conversation with the team at Go Inspire about how businesses should now operate in our post-pandemic world.| Loyalty Magazine
Experience and quality more important than points says new report That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards are not by themselves strong enough to keep customers returning. The report, by KPMG says the . . . We are really sorry to […]| Loyalty Magazine
There are numerous paths a retailer could take to grow their shopper base. What is right for one chain in Europe, may not work for another in the United States. Success will ultimately come to those that intimately understand the shoppers within their markets, act in a manner that appeals to those shoppers by addressing barriers and building distinct experiences appealing to them, all while doing so in a profitable manner. One thing that this past year has shown us is that shoppers’ needs a...| Loyalty Magazine
its loyalty programme, but half of the population remains unengaged.| Loyalty Magazine