An organic install refers to when a user downloads an app through an app store’s search results or featured lists, rather than through paid advertising or incentivized installs. Unlike paid installs which come from advertisements, organic installs are “natural” and happen when users discover and download an app on their own initiative. They are important […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data