MMM works based on historical data, which you don’t have when launching a new channel. How do you get around this?| Recast
This documentation is updated in December 2024 on the R dev version v3.12.0 of Robyn.| facebookexperimental.github.io
The core problem of MMM is not running a model and simply getting results, it is actually validating that those results are correct.| Recast