Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the health, integrity, and quality of the data you are collecting in your analytics property and which areas require improvement. The launch of the FREE and UNLIMITED Google Analytics (GA4) audit […]| DumbData
I might be wrong to assume that almost everyone working with Google Tag Manager, Piwik Pro, or Tealium TMS has some familiarity with dataLayers and has worked with them before. However, this article does not explain what a dataLayer is or how to create one. Instead, it focuses on governance strategies, necessary checks and best […]| DumbData
