Now that Microsoft has acquired LinkedIn, more users will be turning to LinkedIn to find experts for whatever it is that they need. To position yourself in front of the users looking for businesses like yours, you need to boost your signal on LinkedIn. With the right approach, you can be the expert they come to first.| KLA Group
Perhaps a business owner’s biggest frustration is seeing all those opportunities sitting in the pipeline, but nothing is closing. Proposals were presented. Prospects declared, “I’ll let you know.” But they haven’t, and now you don’t know what to do next.| KLA Group
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
Discover the secret to engaging prospects in lead generation with trigger events. Boost response rates by understanding their challenges.| KLA Group
You received a marketing qualified lead! You’re ecstatic and shoot them an email requesting a time to meet. Days go by, you hear nothing, your enthusiasm fades. Maybe they aren’t interested after all. Wrong! A percentage of your leads are ready to have a conversation right now. Others find your content or website useful but aren’t ready to talk yet. You won’t know this unless you call, and keep pursuing.| KLA Group
Your sales prospects don’t know how to be good prospects. They don’t ignore you out of spite. They don’t avoid sharing their proposal decisions to annoy you. They do those things because they don’t know how to be good prospects.| KLA Group
If you’re running a business with just a few salespeople, you know how critical every client interaction can be. It’s not just for revenue. It’s for your revenue generation system. Whether you have one salesperson or six, making the most of every sales call is essential for building trust and driving long-term growth. | KLA Group
