Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. Sure, that nets you a fistful of business cards and new contacts, but it’s not the most efficient use of your time.| KLA Group
Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received.| KLA Group
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is a core element of their Revenue Generation System because it details how to build awareness for your company in your target markets and ultimately drives new leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds simple. But without a marketing pla...| KLA Group
To achieve business goals, you must set sales and marketing performance expectations. Start with these 15 sales analytics metrics to monitor.| KLA Group
