Discover why effective data and deep consumer insights are key to high-performing campaigns in healthcare and e-commerce.| CACI - Do amazing things with data
Fresco offers unparalleled financial segmentation, helping businesses target the right customers, enrich branch networks, and boost marketing strategies.| CACI - Do amazing things with data
Acorn offers detailed insights into customer demographics and behaviors, enabling personalised marketing and shaping successful business strategies.| CACI - Do amazing things with data
Segmentation is supposed to be a game-changer. So why does it so often fall flat in its usage? Brands across all industries are investing heavily in customer and market insight. They’re building out data stacks, running research programmes, and developing segmentations designed to bring them closer to the people they serve. But too often, these […]| CACI
CACI supports student innovation with Met Office APIs, helping Callywith College learners build safety-focused web apps and skills.| CACI
Struggling with messy digital data? Discover how CACI helps brands fix poorly organised data and unlock actionable insights for smarter marketing decisions.| CACI
Discover how CACI’s bespoke Microsoft Dynamics CRM transformed fleet sales for a luxury car brand, driving speed, scale, and precision.| CACI
In today’s experience-driven world, customer journeys are anything but linear. They begin on mobile, pause on desktop, skip to in-store, loop through social media—and often, they leave behind a trail of fragmented data that brands struggle to unify. This in turn leads to frustration and a poor customer experience. Data silos in marketing analytics often […]| CACI