What if you could pay people via email? While it has become commonplace for social platforms to offer one-step payment services, in 2013, Square Cash was an innovative solution that did away with the intermediaries. Users only had to connect a debit card and then they could pay people with an email address. It launched Android and iOS apps which simplified the process even further, and added mobile number functionality a year later. In 2015, Square made Cash available for businesses in the Un...| Business of Apps
NuBank is the largest neobank in the world, with over 90 million customers in Brazil, Mexico and Colombia. Built as an alternative bank without the extortionate fees Brazilian’s regularly faced, NuBank quickly drew a large community of unbanked customers. Co-founder David Vélez had worked as a partner at Sequoia Capital and co-founder Cristina Junqueira was previously employed by the largest bank in Brazil. In the first few years, NuBank struggled to meet the demand, with a waiting list of...| Business of Apps
N26 is one of a several neobanks that launched in the mid-2010s, which were aimed at breaking up the monotony of banking with well zero-fee services and well designed mobile apps. Founded in Munich as one of the many startups incubated by Rocket Internet, N26 originally operated as the frontend interface which was backed by Wirecard. In 2016, it received a banking license from the financial regulator in Germany to operate on its own. Since becoming a bank, N26 has added other services, such a...| Business of Apps
Like so many apps, Revolut was built with the intent purpose of fixing a personal issue. Nikolay Storonsky (co-founder and CEO) travelled a lot and was wasting hundreds of pounds on foreign transaction fees, which he understood as an employee at Credit Suisse to be ridiculously excessive. After failing to find a bank that would cover multiple currencies, Storonsky and Vladyslav Yatsenko (co-founder and CTO) left their jobs at Credit Suisse to solve this issue. They started working on Revolut ...| Business of Apps
With the introduction of zero-commission stock trading apps, a whole new class of investor joined the stock market. While some apps have shied away from adding tools to inform and help, eToro built its app from the ground up to be beneficial to inexperienced investors. It did this through its social investment platform, which allows anyone on the app to follow and copy the best performing investors on the network. Through this, inexperienced traders can learn what to watch for and how to mana...| Business of Apps