GEO as a Leading Indicator of Crisis Risk
Learn how Generative Engine Optimization (GEO) acts as an early warning system for brand crises by exposing risks before they hit mainstream media.| Michael Brito
Learn how Generative Engine Optimization (GEO) acts as an early warning system for brand crises by exposing risks before they hit mainstream media.| Michael Brito
AI search adoption is accelerating faster than predicted. Learn what this means for Google, ChatGPT, and the future of brand visibility.| Michael Brito
Media outlets influence AI search just as much as Reddit or Wikipedia. Learn why PR must treat them as a channel in AI optimization.| Michael Brito
Measure Reputational Risk Surface Area in AI search to identify the number of negative issues shaping your brand’s reputation profile.| Michael Brito
Learn how to leverage brand analytics, tools, software, and strategy to assess and elevate your marketing performance in seven key steps.| Michael Brito
Discover how a strong brand identity can boost recognition, loyalty, & trust with customers and stakeholders.| Michael Brito
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
To measure brand value, go beyond internal metrics. Track competitive pressure, cultural relevance, and earned media attention in real time.| Michael Brito
Discover how to measure your brand's health using effective brand health metrics. Improve brand performance and stay ahead of the competition.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
