Learn how to incorporate data driven storytelling by extracting actionable insights from social media audience data and media intelligence.| Michael Brito
Discover how the Hero Archetype can elevate brand identity, boost consumer connection, and create a fearless market presence.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Learn 10 strategic reasons to stop using earned media value as a core metric. Discover smarter ways to measure the true impact of media coverage.| Michael Brito
Here's a list of the top media monitoring tools, services, software, and companies that are driving innovation in the PR software space.| Michael Brito
Discover how to measure your brand's health using effective brand health metrics. Improve brand performance and stay ahead of the competition.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito