If you are a product manager, you know how challenging it is to get leadership buy-in for a big new investment. But to build what customers really need, you must be able to show the executive team that your vision is sound. This is where a business case comes in — it is an argument for why your organization should take action, based on research and insight.| www.aha.io
Roadmaps are beautiful. But a roadmap is still just a visualization. Learn why you need to have a vision and strategy behind the plan.| www.aha.io