Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive anecdotes from a few sales and support calls they attend as a silent observer. But when you ask for deeper detail or the why behind their answers ... they get flustered. Believable Brad does not like to share specifics. The reason is simple. They do not really know what customers feel and think — they only have a superf...| www.aha.io