Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer? - AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
SSPs are waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.| AdMonsters
