Discover the best brown mascaras, including tubing formulas, volumizing picks, and waterproof options, all tested and approved.| WWD
Shave care brand Billie leans into '90s nostalgia, releasing body hair-positive Chia Pet shaped like a woman with armpit hair.| WWD
VIctoria Jackson, the makeup artist and entrepreneur who coined "no-makeup makeup" in 1986, is launching a makeup brand, starting with a foundation.| WWD
Bravo Sierra's existing mass line will be available on Amazon.| WWD
An ongoing list of all the retail expansions made by beauty and wellness brands in 2025 at retailers like Sephora, Ulta, Target, Erewhon and more.| WWD