Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital