Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
First-price and second-price auctions are not the only ways to do business in AdTech anymore, with a hybrid model becoming increasingly popular.| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
The first DSPs on the market were MediaMath and Rocket Fuel. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory across different channels.| Clearcode
Integrating a demand-side platform (DSP) with a supply-side platform (SSP) or ad exchange can take anywhere from 2-3 development sprints.| Clearcode