Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]| Clearcode
Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
A meta-DSP is a piece of AdTech software that sits on top of existing DSPs. Brands and ad agencies use meta-DSPs to create, run and manage multiple campaigns across many DSPs.| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
The first DSPs on the market were MediaMath and Rocket Fuel. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory across different channels.| Clearcode
Integrating a demand-side platform (DSP) with a supply-side platform (SSP) or ad exchange can take anywhere from 2-3 development sprints.| Clearcode