The choice between client-side and server-side header bidding is a decision for publishers, and should be hinged on the specifics like inventory type, demand, and current market trends.| Clearcode
Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them. Today we offer a quick breakdown of the two popular methods used to programmatically buy and sell […]| Clearcode
First-price and second-price auctions are not the only ways to do business in AdTech anymore, with a hybrid model becoming increasingly popular.| Clearcode