Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And the worst thing is: there’s no such thing as “perfect” when it comes to your SaaS website. Your business will grow and change. Your market and customers will evolve. As a result, your website needs to be able to adapt to reflect all of these things.Keeping up to date with what’s working in the world of optimization, together with looking at your own an...| Lighter Capital
There comes a time in a startup's journey to success when entrepreneurs need to raise their first round of growth capital.When you first had that great idea, you may have raised money from friends and family or seed capital from angel investors to get your startup off the ground. What's next? Well, of course, it depends.Let’s make some assumptions on where you might be at this point, and then think about when and how you might want to raise a series A round to really grow your business.What...| Lighter Capital