Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It's time for an experiment.| The Drum
The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.| The Drum