What Is Programmatic Guaranteed? - AdMonsters
A quick explanation of programmatic guaranteed, one attempt to improve on the private marketplace model that's often confused with others.| AdMonsters
A quick explanation of programmatic guaranteed, one attempt to improve on the private marketplace model that's often confused with others.| AdMonsters
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and the programmatic marketplace. The promise […]| AdMonsters
