PubForum Spotlight: We’ve Always Been At War With Bad Ads - AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and the programmatic marketplace. The promise […]| AdMonsters
