What Are the Use Cases for Log-Level Data? - AdMonsters
Log-level data (LLD) has been positioned as a remedy for many of programmatic’s woes. Here are the various use cases of LLD for the entire supply chain.| AdMonsters
Log-level data (LLD) has been positioned as a remedy for many of programmatic’s woes. Here are the various use cases of LLD for the entire supply chain.| AdMonsters
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and the programmatic marketplace. The promise […]| AdMonsters
