The New Dichotomy - AdMonsters
The days of premium versus remnant are over.| AdMonsters
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you know who’s allowed in the […]| AdMonsters
A quick explanation of programmatic guaranteed, one attempt to improve on the private marketplace model that's often confused with others.| AdMonsters
