Pushing the Malvertising Battle Upstream - AdMonsters
To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
Industry initiatives have given buyers a lot of insight into the pubs they are programmatic buying from. Time for pubs to get same insight into buyers.| AdMonsters
