How to stop wasting ad spend: Track your PPC campaigns the smart way
For many bloggers and creators, PPC (pay-per-click) ads feel like a necessary evil. The promise of visibility is tempting, but the results often feel murky. Traffic comes and goes, but you’re left wondering what actually worked—and what didn’t. The core issue isn’t the platform. It’s how we track performance. Without smart tracking in place, PPC…| The Blog Herald
