For many bloggers and creators, PPC (pay-per-click) ads feel like a necessary evil. The promise of visibility is tempting, but the results often feel murky. Traffic comes and goes, but you’re left wondering what actually worked—and what didn’t. The core issue isn’t the platform. It’s how we track performance. Without smart tracking in place, PPC…| The Blog Herald
A few years ago, I turned down what would have been my highest-paying brand partnership to date. It was a well-known wellness company with a massive advertising budget and a pitch deck full of buzzwords: “holistic,” “transformative,” “mind-body aligned.” On paper, it looked like a dream match. The copy was polished, the money was generous,…| The Blog Herald
I used to believe that great content would naturally lead to business success. Write something valuable, publish it consistently, build an audience, and revenue would follow. It seemed logical, almost inevitable. Then I spent two years watching talented creators struggle with the same maddening pattern. They’d produce content that genuinely helped people, build engaged communities,…| The Blog Herald
