Learn how text analysis transforms content strategy by aligning messaging with audience needs, uncovering real-time insights.| Michael Brito
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
The B2B sales funnel is unpredictable so it's important to map your content marketing to the buyer's journey across all media channels.| Michael Brito
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Maximize your brand's impact with a Paid Media Strategy. Harness the PESO model to achieve integrated campaign success!| Michael Brito
Explore the pivotal role of owned media in your marketing strategy. Understand its benefits, challenges, costs, and how to optimize it.| Michael Brito
Understand your ideal customers by creating brand personas that reflect target audience values, goals, and pain points.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito