Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Understand your ideal customers by creating brand personas that reflect target audience values, goals, and pain points.| Michael Brito
Brands today must use consumer insights and translate them into creative and advertising campaign strategies to create brand relevance.| Michael Brito
Behavioral insights help marketing teams decode real actions, sharpen targeting, and drive content that converts.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito