Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
What is owned media, and how do top brands get it right? See four impressive examples of quality content in action.| Prowly
Reach vs impressions: Understand the key PR metrics that highlight your strategy's impact and show real value to stakeholders.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Unlike actual media coverage, an online newsroom is where you completely control your own narrative. Here's what a press room is, and why you need one.| Prowly