Never mind the data economy. Data is unfit to form a proper marketplace: copyable goods cause an infinite supply that leaves a deeply confused demand. Meaningful trade only happens when two sides believe and expect they both stand to gain from every exchange. With data, it feels like some are always giving and others always taking. Is that because a broken marketplace makes trade fundamentally impossible? Yes. But this post is not a plea for giving up; it’s a focused manifesto for doing bet...| ruben.verborgh.org