About the Brazilian Edtech Market Brazil’s edtech market operates very differently from that of the United States and Canada. Here, states—not individual schools—are responsible for purchasing and implementing digital tools. This centralized approach shapes how Brazilian education leaders ensure edtech reaches the country’s 47 million students and 2.1 million teachers across 179,000 schools (Reach Capital,| Clever -
Breaking into U.S. K–12 education isn’t just about having a great product. Today, leaders at U.S. school districts, or a group of schools organized and managed by a central office, face increasing pressure to deliver instructional value, protect student data, and reduce the lift on teachers—all at scale. For edtech companies, this means rethinking go-to-market| Clever -