Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like? | AdExchanger
It's been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism.| AdExchanger
It's been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism.| AdExchanger
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]| AdExchanger
IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher content "theft, full stop."| AdExchanger
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.| AdExchanger
