Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how this pandemic relishes irony. As […]| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offer...| AdMonsters
