Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.| Practical Ecommerce
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.| Practical Ecommerce
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?| Practical Ecommerce