The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released an article here on the DMA website on this subject, which ranked the 3rd most read article that year! Six years on, we felt it appropriate to create an update. The stats are fresh, the analysis updated, and a unique response rate tracking software is revealed!| dma.org.uk