Tesco is pushing people to present their Clubcard to take advantage of price offers. Is this a response to its falling popularity - overtaken by Lidl, Aldi and M&S Food?| Loyalty Magazine
App to monitor if cows are ‘appy’; Promises, promises on price; Bubbly anyone? Or a plastic free cuppa? But no, no to junk food Whether it is to project a caring image or to differentiate their business against competition is difficult to assess, but retailers are going to extraordinary . . . We are really […]| Loyalty Magazine
K supermarket Asda is to finally launch a customer loyalty programme, the chain has begun trialing a loyalty app with staff.| Loyalty Magazine
Plastic Nectar card sidelined as Sainsbury’s goes digital They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital offering to all customers, whereby they will be rewarded for their loyalty and given personalised offers through a new . . . We are really sorry […]| Loyalty Magazine
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives Powerful example of how a loyalty programme can be used for good – with a strong marketing message as a bonus Marks and Spencers is giving priority . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
a scheme that will only reward its subscribers. An emerging concept of fast-rewards for fast food| Loyalty Magazine
