My name's Lindsay Boyajian, I am on the product marketing team at Conductor. In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go.| Product Marketing Alliance
The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process.| GTM Alliance