Breaking: China’s Alcohol Retail Giant 1919 to Close 1,500 Stores in Strategic Overhaul| Vino Joy News
Leon Liang left a secure corporate career to pursue his passion for wine, a journey that began with blind tasting championships and led to the creation of Sannianjian, a chain of curated wine shops that blend cultural insight with expert selection. Here's the story of Sannianjiang, a haven for China's tight-knit wine community.| Vino Joy News
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat.| Vino Joy News