A Second-Generation Wine Retailer’s Journey: from Boom Years to Reinvention - Vino Joy News
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat.| Vino Joy News
