There are two ways an entrepreneur can fail: a) launch a product that nobody desires; b) launch a product that people desire but with no significant advantage over established competitors (hence give no strong reason for a customer to switch away). These two failure modes have their analogous success modes: a) culture-led startup success where… Read More| Inverted Passion
Most markets are like the car market. Some people like bigger cars, others like efficient cars and then there are some who like premium cars. That is, markets aren’t homogeneous. They consist of different sets of people who value different aspects in a solution. Because different segments value different aspects, an improvement in one aspect… Read More| Inverted Passion
There’s always a temptation to launch a fully built product with more features and capabilities than existing competitors. It’s exciting to build the next Google, the next iPhone or the next SpaceX, isn’t it? This temptation is dangerous because even the most successful products in a market had simple beginnings. No product arrives in the… Read More| Inverted Passion
People have busy lives and they usually don’t think much about the products and services they use in their lives. It’s a myth that people are on a constant lookout to (marginally) improve their lives. The reality is that unless the value delivered by a new product or service is substantially higher, most people will… Read More| Inverted Passion