Fashion has always been more than clothes in China it is a language of identity, aspiration, and cultural pride. In 2025, Chinese consumers are rewriting the meaning of fashion with new keywords: “个性” (individuality), “精致” (refinement), “国潮” (Guochao – national trend), and “可持续” (sustainability). These words reflect how young people in cities like Shanghai, Chengdu, […]| Fashion China