Balancing budgets, metrics, and brand: Lessons from my journey as a CMO
Marketing has always been both left brain and right brain. Data, models, and metrics are vital, but so are storytelling, imagination, and positioning.| CMO Alliance
Marketing has always been both left brain and right brain. Data, models, and metrics are vital, but so are storytelling, imagination, and positioning.| CMO Alliance
During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative.| CMO Alliance
